Mercedes-Benz India Launches New Brand for Old Cars
Boosted by a 39 per cent rise in used car sales till the September quarter at 1,700 units and sensing a huge opportunity in this space, Mercedes-Benz India today launched a separate brand to cash in on the pre-owned car market. The country's largest luxury carmaker will sell pre- owned cars under the brand, Mercedes-Benz Certified. Till September 30, the company has sold 1,700 old cars in India, a 39 per cent jump over the same period last year.
It still has around 300 units on offer, said Mercedes-Benz India Managing Director and Chief Executive Eberhard Kern. He was talking to reporters here after announcing the launch of Mercedes-Benz Certified.
"There has been an increased demand for the pre-owned Mercs... Merc enjoys a strong equity in the market and with Mercedes-Benz Certified we will cater to this growing demand," Kern said.
The company today launched 12 pre-owned car showrooms across Mumbai, Bengaluru, Pune, Mohali, Delhi, Chandigarh, Kochi, Chennai and Hyderabad and over 150 display bays, which will be expanded to over 250 by the end of 2015.
Some of these are standalone showrooms, he added. Kern said Merc Certified will be offering everything that the company offers to a new car customer. These include financing and warranty among others. The new brand has been developed specifically for the Indian market, he said, adding another unique offering will be letting a customer return the old car after five days if he/ she did not like the product.
However, this facility will be available only on cars which are less than five years old.