Germany's BMW plans to confine offerings of its Mini brand to five models over the long term, the luxury carmaker's management board member Peter Schwarzenbauer said on Wednesday. The lineup of Mini currently includes seven models such as the 3-door and 5-door variants and the Paceman crossover coupe, a spokesman said. Model sales may post a "significant increase" in 2015 after record deliveries of 305,000 cars in 2013, a level Mini expects to match again this year, Schwarzenbauer said in a statement at an event in Munich.
The result would allow Mini to concentrate on bringing the “Mk4” Mini models to an even higher level of quality than the recently introduced Mk3 Mini, which is a pretty high-quality car already. Furthermore, “Each model must be a hero in its own market and have the trademark personality, style, and go-kart handling,” Schwarzenbauer is quoted as saying.
The report also states that Schwarzenbauer would like Mini to have a design studio in London, the capital of the brand’s ancestral land. Indeed, that would only be proper.
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