With "iOS in the Car", Apple unveils a new service that aims at replacing some new cars’ infotainment functions with applications from its iPhone. With the imminent launch of a new pair of iPhones, get ready to see several car manufacturers promote their compatibility with this new service. Thus, the LCD display taking pride of place on the centre console of your next car could share traits with an iPhone screen when connected to that device. The iPod’s music playback, Maps navigation, messaging and Siri voice control apps, among others, would immediately replace the manufacturer’s automatically installed counterparts. We have already seen a very early example of this integration at General Motors, which announced the first such agreement with Apple through its subsidiary, Chevrolet, earlier this year.
Upon presenting the next generation of its iOS 7 mobile software, Apple added a dozen brands to its list of partners. These include Acura, Ferrari, Kia, Honda, Hyundai, Infiniti, Jaguar, Mercedes-Benz, Nissan, Opel and Volvo. These agreements will become gradually effective in 2014, but for Apple this is a strategic move as Microsoft, Sony and even Google are now getting orders from the surprisingly lucrative on-board electronics market. iOS 7 and new iPhone handsets are expected this fall. We’ll certainly know more about the iOS in the Car service at that time.
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