Ford Motor Company underscored its growing ambitions in the Middle East and Africa, with the dramatic introduction of the all-new Mustang on Dubai’s Burj Khalifa, the world’s tallest building. For the first time in its 50-year history the Ford Mustang will be available in a factory-built right-hand-drive configuration with deliveries from autumn next year. It is also expected to arrive in India by the end of 2015.
The event was viewed live around the world on YouTube as well as by approximately 10,000 fans gathered in the Dubai Downtown area, overlooking the Dubai Fountain and Burj Khalifa. “Today we planted the Ford flag in the Middle East & Africa, an exciting, vibrant region that represents the final frontier for growth in the auto industry,” Bill Ford said. “We also sent a message to the world that Mustang is going global after 50 years as America’s greatest motoring icon.”
Viewers of the light-hearted action spectacle witnessed a dramatic journey that started with a hero atop a cliff in Arizona taking an urgent call. The unknown protagonist raced via horseback, airliner, car, helicopter and jet ski to Dubai to deliver the iconic pony badge. Only in the final scene on the 112th floor of the Burj Khalifa – 399 metres (1,300 feet) above the ground – was the protagonist revealed with a wink and a nod as Bill Ford, the great-grandson of Henry Ford.
No comments:
Post a Comment