Sunday, 30 November 2014

First Drive: 2015 Toyota Camry

The first thing you should know about the 2015 Toyota Camry is that nothing I'm going to say will make a shred of difference to the potential Camry consumer, an obstinate breed that clutches a well-worn copy of Consumer Reports like a bastard sword as they steel themselves for battle with Toyota's formidable salespeople. Whatever Camry is newest is likely what a loyalist will buy, satisfying a basic and primal need for bland competence.
Bland competence? Well, the 2015 Camry has more of that! Way more than the last one! Don't remember the last one? I agree that it's hard to visualize negative space, so never mind—just trust me. After all, the most interesting thing I can recall about the old model is the hybrid job that Web Editor Zach Bowman was driving when its fascia was rearranged by a wayward Blazer.
It's been just two years since the new-model Camry debuted, and that's usually prime time for the traditional mid-cycle refresh involving a new front end treatment and some new tech bobbles. Toyota has instead dropped gobs of money to rework the look and feel. Instead of simply a new fascia and wheels, all external panels except for the roof are new. The bones underneath? Not so much. If you remember the "new" 2014 Corolla that debuted last year, it's pretty much the same proposition. The upshot is that the formula seems to work for Toyota, which trusts that its buyers will see the value in using older hardware as long as the stuff the driver can see (without popping the hood or peering underneath) looks new.

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